18:24

Crossroads College has been a source of connection and community for kids/young adults in and around the University of Cincinnati for years. The university's landscape changed like many things during and after the pandemic, requiring a shift from Crossroads College. We worked together to re-enter the space with a wider, more digital approach. It was based more on the age group of those in the community rather than their occupations. Hence, the new name 1824 represents the age range served by the events. From a visual identity perspective, we wanted to build a brand that frames the rapidly changing interests and trends of Gen Z. Looking toward Museums and Universities, we created a system of clear typographic treatment and bright colors to support imagery that will change based on content.

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